GREAT article in the Cambrian News this week(26/10/2022) about the Cambrian Mountains Initiative’s astounding partnership with the Vale of Rheidol Railway ASTOUNDING, one word that can make a big difference. Thanks also to the heritage steam railway for their support. … The Cambrian Mountains Initiative’s website (mentioned in the Cambrian News article) oozes astounding on all levels. ASTOUNDING heritage. astounding nature, astounding trails, astounding dark skies and astounding local produce. ASTOUNDING people and communities. ASTOUNDING accommodation too.

ASTOUNDING farming.

ASTOUNDING partners and stakeholders.

ASTOUNDING supporters. https://www.thecambrianmountains.co.uk/ … “The Origin of Astounding” The “Cambrian Mountains – Area Of Astounding Natural Beauty” is a community-focussed brand idea devised with local people, business, community groups and regional organisations since 2017 and more so during a three month engagement process in 2021. Astounding is the Brand Idea. A word defined as “surprisingly impressive and notable”. It is definitely a word that encapsulates this region of Wales, agreed on by community representatives as part of our ongoing regenerative tourism work. Astounding, Syfrdanol in Welsh, is a word we associate strongly with. Ardal o Harddwch Naturiol Syfrdanol. It’s the essence of the Cambrian Mountains of Wales. … For the online Cambrian News story see: https://bit.ly/CNewsVofRhCMI For more info about the Brand Idea see: https://bit.ly/CMBranding2022 For the website see: https://www.thecambrianmountains.co.uk/