A Business News Wales podcast

This episode focuses on whether regenerative tourism is the future for Rural Wales. Hosted by Carwyn Jones, he is joined by Prof. Michael Woods of Aberystwyth University, Dr Mandy Talbot of Aberystwyth University, and Dafydd Wyn Morgan of the Cambrian Mountains Initiative.

Tourism is a major contributor to the economy of rural Wales, but concerns around the over-concentration of visitors and their environment, social and cultural impact has made tourism increasingly controversial in many rural communities. Could regenerative tourism be part of the answer? A recent buzzword in the travel industry, regenerative tourism is about tourism that puts more into a place than it takes out. It goes beyond sustainable tourism as an approach focused on community interests that seeks to balance economic, natural, social and cultural capital. This podcast discusses work by Aberystwyth University and the Cambrian Mountains Initiative to develop a vision for regenerative tourism in rural Wales, exploring opportunities and challenges, and what regenerative tourism might look like in practice.